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Radiofeedback is the best way to Get Connected and Stay Connected to your listeners. |
When it comes to operating your radio station, you know what you know.
BUT..
DO YOU KNOW WHAT YOUR LISTENERS KNOW?
Few things are more important to the revenue and ratings of your station than the satisfaction of your listeners. When listeners aren’t happy, they leave. When they feel neglected, they leave. When they don't perceive value in the relationship, they leave. When they leave, it impacts your business.
It impacts your top line due to lost revenue.
It impacts your bottom line due to the high cost of replacement.
Bullseye’s RADIOFEEDBACK™ gets you connected and keeps you connected with your listeners, generating a steady flow of market intelligence and feedback on your music, programming, sales and community issues. Radiofeedback gives you an opportunity to have an ongoing dialogue with your heaviest users. Radiofeedback is a tool that produces valuable information across all departments.
MUSIC RESEARCH / Current Testing
Radiofeedback™ data collection can be used in a direct e-mail solicitation from your existing data base of Loyal listeners or by placing “You Pick The Hits” on your station web site and driving respondent traffic with on air live liners. What is the difference between the two?
- Your existing data base of Loyal listeners is a good source for heavy users of your station however those listeners may be members or in the data base for a wide variety of reasons. Loyal listener data bases tend to be less than 20% of your cume. Using this data base for current music research will produce a large number of respondents however the repeat ratio sample to sample tends to be in the 80% range. Meaning that 80% of this wave were also in the previous wave. This can be avoided with close management when fielding the project, but should be a concern.
- Putting the “You Pick The Hits” icon on your web sites front page and asking listeners to tell you what they think using on air solicitation will produce a smaller sample each wave however these respondents want to share their opinions with you. You can build a really clean data base of “actives” using this method and use that in ongoing perceptual projects.
To maximize response rates we suggest you use both the e mail solicitation of your existing loyal listener data base and put “You Pick The Hits” on your web site. Just remember if you are wanting to use the “Pick The Hits “ on your site you are going to have to do live on air liners (Live Reads are best) asking your listeners to tell you what they think about your music and give them specific directions as to where on your site it is Located. We have found that two 10s per day part is a good start.. Another good source for respondents is to work your Facebook or Twitter pages asking listeners to participate in the test or we can do that for you. Just putting the project on your site and expecting listeners to find it is not going to be effective. As with any awareness campaign “Frequency” is King.
Getting started is simple and quick. All you need to do is give us your hook list, Radiofeedback will produce the hooks and put the project together using a project site that replicates the look and feel of your site design completely customized for your station. You will have a universal ink to the project on the site so the link will not need to be changed each test cycle. New projects are changed out on our server. Results are delivered every two weeks and are totally managed. The project can also be monitored live, in progress. Management includes removing duplicates using E Mail and IP address screening.
Bullseye Radiofeedback also offers traditional Custom Callout. Callout projects are conducted out of our owned and operated contact centers. Our Custom Callout is priced based on your custom parameters at an average rate of $25 per completed interview. Prices will vary slightly and largely depend on your parameters in the recruit and length of the Callout session.
Bullseye Radiofeedback Hybrid is current testing with data collected from a data base of respondents recruited in your market via random dial telephone recruit. We recruit 500 persons fitting your custom screening parameters every six months and use each data base for 12 waves of 100 persons each. Test waves are sent to the respondents via e mail and song data is collected online. Each respondent is used approx 2.5 times each over the six month period.
LIBRARY TESTING
AMTs / Auditorium Music test
Radiofeedback offers traditional pencil and paper AMTs conducted in your market. Project is custom recruited via random dial telephone recruit to your specifications. Radiofeedback secures and pays for all materials needed including venue and a $60 per respondent Co Op for completed and accepted tests. We offer a guaranteed 100 respondents meeting your parameters in the completed project testing up to 700 titles. You pay one price and we take care of everything needed. We do ask the station to provide the sound system. Radiofeedback AMTs are delivered in Analyst reporting software. References available.
OMTs / Online Library Music Testing
The most popular Library test we conduct is our Radiofeedback OMT (Online Music test) The OMT is different from a traditional AMT only in the way we collect the song data. The OMT project is recruited via random dial telephone recruit custom to your screener parameters. We pay 100 persons a $50 Co Op and guarantee 100 respondents custom to your parameters. As with the AMT you pay one price and Radiofeedback secures all elements of the project. That includes up to 700 song hooks. Final reports are delivered in Analyst software.
Building and Using Databases
The core of Radiofeedback’s effectiveness in your programming efforts begins by building a clean database of your heaviest users. These “Hyper Users” ( H1s) are the listeners that engage your format's lifestyle. These H1s are the life group that your stations music and programming represent. They know and like the music, they know the station and it fits their lifestyle, they depend on your station.
These are the radio listeners that will strap on a PPM or complete a diary and are the key to a longer TSL / TE which of course means better ratings.
Better and more filtered databases of these H1 listeners are absent of the contest winners, event attendees, request line info and other soft users of your station that are not “H1” level listeners. Using these databases lets you to collect data that is of a much higher quality and gives you a higher level of “Decision Making Data” when it comes to music and general programming issues. Radiofeedback facilitates your active interaction with these H1s.
H1 datbases can be used for ongoing data collection in areas that are gender / demo and issue specific by day part. Build and conduct listener forums on particular programming issues to a highly targeted group of listeners that can make a real difference. From a viral perspective the H1 listener is a listener that tells others about your radio station, putting “Word Of Mouth” to work. This level of listener exposes others to your radio station.
Radiofeedback for your total Station
Radiofeedback is a powerful web based data collection and management application that collects, manages and reports data in all areas of your radio station.
Music research / weekly or library testing and management
- Programming research
- Listener relationship management ( Enhancing TSL )
- Data base construction and management
- Sales and management research
- Employee evaluations
- Sales effectiveness measurement
- Peer to Peer research
- Business to Business research
- Client relationship management
Radiofeedback will reduce expense and increase effectiveness in every department of your stations. Improved management translates into a smoother more effective operation and improved profit margins.
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