PUTTING RADIOFEEDBACK TO WORK

• Post your custom link on your station website behind a "Pick The Hits" icon.
  
  
• We strongly suggest you just go with the "Pick The Hits" and use our available icons or something similar that fits your sites look and feel.
  
  
• Make certain the icon stands out on the site.. Make it easy to locate.
  
  
• Keeping it simple and fun will increase your response rate.
  
  
• When you get the link up on your site you should begin promoting it on air with Two Live 15 second Liners in each day part. View our Sample Liners.
  
  
• We have included a couple of examples that may help you. Again we want to keep this fun. So a "non-Research" approach on air is best. Have fun with the liners.  
  
  
• The important element in your liners is direction to the Link or Icon. Be specific about just where on the page that link is located.
  
  
• Raising awareness with your listeners is just like raising awareness for an advertiser, it takes a little time. You will get results quickly. However, by the 4th to 6th week you should be getting a consistent sample weekly. Actual numbers will vary.
  
  
• Radiofeedback hook lists change every two weeks ( Every other Wednesday) You will not have to make any changes as it is all done remotely.